The 2 p.m. crash. Wired at midnight, wide awake at 3 a.m. A cabinet of half-finished bottles that did nothing.
PROTOCOL DAY is the AM/PM system that gets a man back to himself — clinically-dosed Berberine + CoQ10 by day, KSM-66 + Magnesium by night. Independently tested. Two bottles, one protocol you live on.
🔒 $5 fully refundable · locks your founder price + first-500 priority · credited to your order at launch
Matte-black bottles · soft-touch label · 90 + 120 vegan capsules
You're not lazy and you're not old. Your protocol is just missing.
Nodding along? You're in the right place. Two bottles — morning and night — built for exactly this.
Every active at its full clinical dose — no proprietary blends, nothing pixie-dusted.
Clean energy with no stimulants and no crash. Berberine + CoQ10 Ubiquinol support healthy glucose metabolism and mitochondrial energy — clinically dosed and independently verified.†
Calm the racing mind, unwind faster, and wake up recovered. KSM-66 + Magnesium Glycinate + L-Theanine promote relaxation and support deep, restorative sleep, while zinc supports healthy hormone production overnight.†
Two precise moments built around your circadian rhythm — and the numbers you already track.
3 capsules with breakfast. Metabolic drive and clean energy to start the day sharp — no stimulants, no crash.
4 capsules before bed. Calm the racing mind and support deep, restorative sleep so you wake up recovered.†
Watch your sleep score, your 2pm energy, your recovery. Subscribe and live on the protocol — never run out.
Subscribe and live on the protocol — the complete AM/PM system delivered every month. Cancel anytime, never run out.
No proprietary blends. Every active at the dose the research actually used.
Activates AMPK, the cellular energy sensor tied to glucose and lipid metabolism. Dosed at the clinical 1000mg used in metabolic research.
The active, body-ready form of CoQ10 that fuels mitochondrial ATP production. Levels decline with age — this restores the substrate your cells run on.
The most-studied full-spectrum ashwagandha extract, clinically researched for stress resilience and relaxation support.† Standardized to 5% withanolides.
Dosed AM and PM (15mg + 10mg) in the chelated form your body absorbs. Zinc supports healthy testosterone production — a common dietary shortfall in men 35+.†
The same trademarked raw materials used in published human research — the ones generic bottles quietly leave out. Every batch is third-party tested and the COA is published.
You wear the ring. You watch the numbers. The protocol is built to show up where you already look.
Ten single-ingredient bottles at $300/mo — simplified into a clinical AM/PM system.
"At 38 the 2pm crash hit me — tired and wired, waking at 3am, no energy left for my kids. I had a cabinet of half-finished bottles that never worked. So I rebuilt it: ten generics replaced by two — real branded actives, clinical doses, third-party tested. Morning. Night. Done. I run on it every day, and so do my dad and my closest friends."
We don't run fake testimonials. Verified founding-member reviews appear here once the first batch ships.
🔒 Verified reviews unlock at launch · we'll never fabricate them
Independent Eurofins COA, published on every batch.
Full research-backed doses. No pixie-dusting.
Made in a cGMP-certified US facility.
Lock launch pricing now. 60-day guarantee at launch.
We're opening founding-member pricing — and a locked-in subscription rate — to the first 500 men before launch. Reserve your spot with a $5 refundable deposit; it's credited to your order at launch.
It's a fully-refundable deposit that locks your founder pricing and your spot in the first 500. It's credited toward your order at launch — or refunded anytime, no questions asked. It's how we keep founding pricing for people who actually want it.
It's built to be one. PROTOCOL DAY is a protocol you live on — most men run the full AM/PM System on a monthly subscription so they never run out. You'll be able to subscribe and save at launch, and pause, skip, or cancel anytime. No lock-in.
It's an AM/PM system, not one pill. The morning bottle targets metabolic drive (Berberine, CoQ10 Ubiquinol); the evening bottle targets recovery and sleep (KSM-66, Magnesium Glycinate). Each is dosed for the time of day your body needs it.
Yes. 1000mg Berberine, 100mg CoQ10 Ubiquinol, 600mg KSM-66, 300mg elemental Magnesium — the same amounts used in published human research. No proprietary blends; every milligram is on the label.
Every batch is independently tested for potency and purity, and the Certificate of Analysis (COA) is published so you can verify exactly what's in your bottle.