PROTOCOL DAY — The AM/PM Metabolic Protocol for Men 35+

If This Is You

You Know the Feeling.

You're not lazy and you're not old. Your nights — and your protocol — are broken.

🌙Wired and tired — you can't switch the day off

😵‍💫Lying awake at 3 a.m., replaying everything

🔋You wake up already drained — no real recovery

⚡The 2 p.m. crash that coffee won't fix

⌚Your Oura sleep score isn't where it should be

💊A cabinet of half-finished bottles that did nothing

Nodding along? You're in the right place. It starts with fixing the nights.

☀️

🌙

3 caps

with breakfast

4 caps

before bed

Morning — metabolic driveOne protocol, both halves of the dayEvening — recovery & sleep

Every active at its full clinical dose — no proprietary blends, nothing pixie-dusted.

⚡

1000mg

Berberine HCL

✓ Clinical dose

🔋

100mg

CoQ10 Ubiquinol

✓ Clinical dose

🌿

600mg

KSM-66®

✓ Clinical dose

🌙

300mg

Magnesium Gly.

✓ Clinical dose

🧘

200mg

L-Theanine

✓ Clinical dose

🛡️

25mg

Zinc Bisgly.

✓ Daily total

☀ Morning

Metabolic Drive

Clean energy with no stimulants and no crash. Berberine + CoQ10 Ubiquinol support healthy glucose metabolism and mitochondrial energy — clinically dosed and independently verified.†

3 capsules with breakfast

🌙 Evening · start here

Recovery & Sleep

Too switched-on to fall asleep, then wide awake at 3 a.m.? This is the fix. KSM-66 + Magnesium Glycinate + L-Theanine calm the racing mind and rebuild deep, restorative sleep — so you wake up actually recovered. No melatonin, no morning grogginess.†

4 capsules before bed

How It Works

Three Steps. Every Day.

Two precise moments built around your circadian rhythm — and the numbers you already track.

☀ Run the morning

3 capsules with breakfast. Metabolic drive and clean energy to start the day sharp — no stimulants, no crash.

🌙 Run the evening

4 capsules before bed. Calm the racing mind and support deep, restorative sleep so you wake up recovered.†

📈 Track & repeat

Watch your sleep score, your 2pm energy, your recovery. Subscribe and live on the protocol — never run out.

The System

Start With the Night. Run the Full Protocol.

Most men come for the sleep — and stay for the full reset. Evening Recovery fixes your nights; Morning Metabolic carries the day. The System is both — and the way most run it.

☀ AM Protocol

Morning Metabolic

Clean energy, no stimulants, no crash. Clinically dosed metabolic support — independently verified.†

1000mg Berberine HCL
100mg CoQ10 Kaneka Ubiquinol
600mg ALA · 400mcg Chromium · 15mg Zinc

90 Vegan Capsules · 30-Day Supply · 3 Caps with Breakfast

$65$55Founding member price

$5 refundable · locks your $55 founder price

The System

The complete AM/PM protocol. Best value. Subscribe & save — cancel anytime, never run out.

Morning Metabolic — full AM bottle
Evening Recovery — full PM bottle
Replaces $150+ of single-ingredient bottles

210 Vegan Capsules · 30-Day Supply · AM + PM

$89$75Founding price · save $29

$5 refundable · locks your $75 founder price + first-500 spot

★ Start here · fastest felt result

🌙 PM Protocol

Evening Recovery

Deep sleep. Wake up recovered. Calm the racing mind. No melatonin, no grogginess.†

600mg KSM-66® Ashwagandha
300mg Magnesium Glycinate — non-buffered
200mg L-Theanine · 10mg Zinc

120 Vegan Capsules · 30-Day Supply · 4 Caps Before Bed

$59$49Founding member price

$5 refundable · locks your $49 founder price

Ingredient Science

Clinically Dosed. Nothing Hidden.

No proprietary blends. The felt-result evening stack — and the metabolic morning — at the exact doses the research used.

🌿

600 MG

KSM-66® Ashwagandha

The most-studied full-spectrum ashwagandha, clinically researched for stress resilience and a calmer wind-down at night.† Standardized to 5% withanolides.

🌙

300 MG

Magnesium Glycinate

300mg elemental, fully-reacted and non-buffered — the absorbable form your body uses for relaxation and deep sleep, not cheap buffered oxide.

🧘

200 MG

L-Theanine

Quiets the racing mind without sedation — an easier switch-off at night, calm focus by day.†

⚡

1000 MG

Berberine HCL

Activates AMPK, the cellular energy sensor tied to glucose and lipid metabolism. Dosed at the clinical 1000mg used in research.

🔋

100 MG

CoQ10 Ubiquinol

The active, body-ready form of CoQ10 that fuels mitochondrial ATP production. Levels decline with age — this restores the substrate your cells run on.

🛡️

25 MG / DAY

Zinc Bisglycinate

Dosed AM and PM (15mg + 10mg) in the chelated form your body absorbs. Supports healthy testosterone production — a common shortfall in men 40+.†

What's Actually In It

Branded Actives, Verified at the Source

The same trademarked raw materials used in published human research — the ones generic bottles quietly leave out. Every batch is third-party tested and the COA is published.

Kaneka Ubiquinol®

The original patented active-form CoQ10

KSM-66®

Full-spectrum ashwagandha, 5% withanolides

BioPerine®

Standardized black pepper for absorption

Eurofins COA

Independent third-party lab · results published

Make It Measurable

You Already Track Everything. Track This.

You wear the ring. You watch the numbers. The protocol is built to show up where you already look.

Your sleep score — run the evening protocol and watch deep sleep trend
Your 2pm energy — the afternoon you used to lose
Your recovery & HRV — supported by the wind-down your score is built on†

● TodayPROTOCOL DAY

Sleep Score · Optimal

Deep sleep

1h 42m

Resting HR

52 bpm

Readiness

Illustrative — your wearable, your numbers. Individual results vary.

The Math

Two Bottles Replace the Cabinet

Ten single-ingredient bottles at $300/mo — simplified into a clinical AM/PM system.

$300/mo

10 bottles · half-finished · guesswork

→

$75/mo

2 bottles · clinical doses · third-party tested

The Story

Why I Built This

I'm not a supplement guy. I'm the guy who needed it — and couldn't buy it.

A few years ago Oleg — before

The slide

I ran on sugar.

Dessert after dessert, late-night ice cream. My weight crept up, my blood sugar was heading the wrong way, and I started feeling genuinely unwell — younger than my energy.

The wake-up Oleg — back in shape

The turnaround

So I cleaned it up.

I started asking what I was doing wrong. Fixed my food, trained, got back in shape. From the outside, I'd handled it.

Still not right Oleg — tracking recovery

The crash that wouldn't quit

But the 2 p.m. crash stayed.

Even leaner and fitter, the afternoon wall didn't move. So I started tracking everything — sleep and recovery on my Oura — and stacking supplement after supplement.

What I built PROTOCOL DAY — Morning Metabolic

The gap → the protocol

The right ingredients. The wrong doses.

A few actives genuinely helped — but most were generic and under-dosed, nowhere near the amounts the research used. I was paying a fortune for a cabinet of half-measures. So I built the protocol I couldn't buy: branded actives, full clinical doses, morning and night.

"I run on it every day — and I built it for my dad and my closest friends too."

— Oleg, Founder · PROTOCOL DAY

Founding Members

Real Reviews, At Launch

We don't run fake testimonials. Verified founding-member reviews appear here once the first batch ships.

★★★★★

🔒 Verified reviews unlock at launch · we'll never fabricate them

Why Protocol Day

Tested. Dosed. Honest.

✓

Third-Party Verified

Independent Eurofins COA, published on every batch.

◎

Clinical Doses

Full research-backed doses. No pixie-dusting.

⚙

cGMP Facility

Made in a cGMP-certified US facility.

★

Founding Guarantee

Lock launch pricing now. 60-day guarantee at launch.

600mg

KSM-66® clinical dose

300mg

Magnesium · non-buffered

3rd-party

Eurofins COA, published

2 → 1

Bottles · one protocol

Founding Members

Be First. Live on the Protocol.

We're opening founding-member pricing — and a locked-in subscription rate — to the first 500 men before launch. Reserve your spot with a $5 refundable deposit; it's credited to your order at launch.

Founding pricing reserved for the first 500 members

FAQ

Questions, Answered

What is the $5 deposit?

It's a fully-refundable deposit that locks your founder pricing and your spot in the first 500. It's credited toward your order at launch — or refunded anytime, no questions asked. It's how we keep founding pricing for people who actually want it.

Is it a subscription?

It's built to be one. PROTOCOL DAY is a protocol you live on — most men run the full AM/PM System on a monthly subscription so they never run out. You'll be able to subscribe and save at launch, and pause, skip, or cancel anytime. No lock-in.

How is it different from a single multivitamin?

It's an AM/PM system, not one pill. The morning bottle targets metabolic drive (Berberine, CoQ10 Ubiquinol); the evening bottle targets recovery and sleep (KSM-66, Magnesium Glycinate). Each is dosed for the time of day your body needs it.

Are the doses really clinical?

Yes. 1000mg Berberine, 100mg CoQ10 Ubiquinol, 600mg KSM-66, 300mg elemental Magnesium — the same amounts used in published human research. No proprietary blends; every milligram is on the label.

Is it third-party tested?

Every batch is independently tested for potency and purity, and the Certificate of Analysis (COA) is published so you can verify exactly what's in your bottle.